Monster Cable dropped a bomb during the Consumer Electronics Show in Las Vegas, NV last week with the addition of the "Ditty" Beats. After the unbelievable success of the Beats by Dr. Dre headphones they have incorporated the same high quality technology with a high fashion feel. Check out what they have to say about it in the official Monster Cable Press Release.
MONSTER, BEATS™ BY DR. DRE™ AND SEAN “DIDDY” COMBS ENTER PARTNERSHIP AND ANNOUNCE “DIDDY BEATS™”: A NEW PORTABLE AUDIO EXPERIENCE
New High-Performance In-Ear Headphones Co-Created by Sean “Diddy” Combs
Las Vegas, NV, January 8, 2010 – Monster, the leader in audio/video accessories, and Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, are proud to announce the official introduction of Diddy Beats™ (MSRP: $179.95), the latest addition to the hugely popular Beats by Dr. Dre headphone family from Monster.
Created in conjunction with music entrepreneur and fashion icon Sean “Diddy” Combs, Diddy Beats integrate Dr. Dre’s incredible club-level bass, amazing clarity and sonic power into an elegant, sophisticated in-ear design. With their sleek black and silver chrome finish they look as great as they sound.
Diddy Beats in-ear headphones incorporate a host of today’s most advanced sonic technologies with design elements that echo the sensibilities and trendsetting style of the artist’s critically acclaimed international fashion label Sean John. As such, Diddy Beats are a 21st century combination of sophisticated styling and cutting-edge technology. Sporting a high-tech aluminum and leather-wrapped housing and high-polished enamel, Diddy Beats embody a celebration of pop culture and high fashion that truly exemplify how “sound is life.”
"My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love. No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddy Beats is an expression of how great sound makes me feel," said Sean “Diddy” Combs.
“What Diddy has done with Sean John is incredible,” said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. “His marketing genius combined with his sense of design and fashion is unparalleled in the music business. When you think of how rare it is for someone who comes from the entrepreneurial creative side of music to turn it into something as extraordinary as what Diddy has done with Sean John – the air is very thin. We felt it would be great to bring that sensibility to Beats by Dr. Dre headphones; the fact that he also happens to be a great record producer made the fit all the more perfect.”
Head Monster, Noel Lee noted: “Throughout his entire career, Diddy has been a trendsetter in both the music and fashion worlds. The launch of Beats Diddy is an ideal merging of these two worlds, and we’re both fortunate and proud to have worked with such a major and influential talent on their creation.”
Since launching the Beats by Dr. Dre headphone line in partnership with Monster, Dre and Iovine have set out to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In September of 2009, the two companies announced Heartbeats by Lady Gaga, the first artist line that combined the style and vision of Lady Gaga with the sound of Dr. Dre.
Diddy Beats come in an exclusive Sean John-inspired travel case and with an assortment of eartips to ensure maximum comfort and fit for every wearer. They also feature Monster’s exclusive matching flat black cable design that not only integrates into the overall look and feel of the headphones, but also makes them tangle-resistant.
Diddy Beats are being made available with “with Monster’s ControlTalk™ headphone cable, which can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones. The special Monster ControlTalk™ headphone cable features an integrated high-grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.
ABOUT SEAN “DIDDY” COMBS
Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was recently declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN. Combs, 40, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel, fragrance and restaurants.
The new over-ear Beats by Dre Spin headphones combine pro-caliber, even response and passive sound isolation, revealing every note with distortion-free clarity. Beats Spin headphones are tailored for use by working DJs, producers, engineers and musicians, both in the studio and onstage. A breakthrough in professional music listening and creative equipment, the Beats Spin headphones were developed through the collaborative efforts of legendary artist and producer Dr. Dre, Monster and Jimmy Lovine and have incorporated some new and innocative features and capabilitis including: unprecedented durability, sound isolations, on-th-fly mixing and sharing with Monster patented input/output jacks, "no more tangle" cord manegement, Plus ControlTalk, superior comfort, and earcups that swivel and can be removed for cleaning. The result is a first-of-its-kind high-performance headphone with a host of extremely useful innovations that will literally change the way pros think about their headphones and how they use them in their work and their leisure time.
Monster Cable was the talk of CES 2010 with Dr. Dre and Lady Gaga announcing the new (Product) Red Solo HD headphones, in which $5 from the sale of each headphone will be given to people affected by the AIDS epidemic in Africa.
Eric Ruhle of WeSC runs down WeSC's fall 2010 headphone collection at the 2010 Consumer Electronics Show in Las Vegas, NV. In addition to the the classic styles from before WeSC has introduced two new styles, the Tambourine - a rounded over ear, and the Piccolo - a new addition to the in ear line up. Check out the new styles and all the classics in a variety of fashion forward colors and styles. 
Comments